The market for managed services providers (MSPs) in Wisconsin is growing, driven by the increasing need for businesses to manage and secure their IT infrastructure. MSPs offer a range of services, including network management, cybersecurity, cloud computing, and data backup and recovery, among others.

According to a report by Grand View Research, the managed services market is expected to grow at a compound annual growth rate (CAGR) of 13.6% from 2023 to 2030. This growth is being driven by several factors, including the increasing reliance on technology by businesses of all sizes, the rising threat of cyberattacks, and the need for businesses to adopt new technologies to remain competitive.
Wisconsin is home to several managed services providers, ranging from small, local businesses to larger regional and national firms. Some MSPs in the state specialize in specific industries, such as healthcare or manufacturing, while others offer a broad range of services to businesses of all sizes and types.
Overall, the market for MSPs in Wisconsin is competitive but presents opportunities for growth and expansion. As businesses increasingly rely on technology to drive their operations, the demand for MSPs is likely to continue to grow, creating opportunities for businesses to offer innovative solutions and services to their clients.
Technology Impact on Wisconsin’s Economy
Wisconsin’s economy is diverse, with a strong focus on manufacturing, agriculture, and healthcare. Technology has played a significant role in shaping these industries and is increasingly driving economic growth and innovation across the state.
Manufacturing is one of Wisconsin’s largest industries, and technology has been critical to its success. The state has a long history of innovation in advanced manufacturing, and today, businesses in the sector are leveraging technologies such as automation, robotics, and 3D printing to improve efficiency, reduce costs, and enhance product quality. These technologies are also driving innovation, enabling companies to develop new products and services and enter new markets.
Agriculture is another critical sector of Wisconsin’s economy, and technology is transforming the industry. Precision agriculture technologies, such as GPS systems, drones, and sensors, are being used to optimize crop yields, reduce waste, and improve resource management. Additionally, digital technologies are being used to improve supply chain management, enhance market access, and support rural development.
In healthcare, technology is playing an increasingly important role in improving patient outcomes and enhancing the efficiency of healthcare delivery. Telehealth and remote monitoring technologies are making healthcare more accessible and convenient, particularly in rural areas where access to healthcare services can be limited. Additionally, data analytics and electronic health records are being used to improve the quality of care and support better decision-making.
Overall, technology is driving economic growth and innovation across Wisconsin’s diverse industries. As businesses and organizations continue to adopt digital technologies, the impact of technology on Wisconsin’s economy is likely to continue to grow, creating new opportunities for growth and innovation across the state.
Top Firms Based in Wisconsin
Wisconsin is home to a number of major companies across a range of industries. Some of the largest firms based in Wisconsin include:
- Northwestern Mutual: Based in Milwaukee, Northwestern Mutual is one of the largest financial services companies in the United States, offering insurance, investment, and advisory services to individuals and businesses.
- Kohl’s Corporation: Headquartered in Menomonee Falls, Kohl’s is a department store chain with locations across the United States, offering clothing, home goods, and other products.
- Johnson Controls International: Based in Glendale, Johnson Controls is a global technology and industrial company specializing in building management systems, HVAC equipment, and other products and services.
- Harley-Davidson: Based in Milwaukee, Harley-Davidson is a global manufacturer of motorcycles and related products.
- Rockwell Automation: Headquartered in Milwaukee, Rockwell Automation is a global provider of industrial automation and information solutions.
- Fiserv: Based in Brookfield, Fiserv is a global provider of financial services technology, offering solutions for banking, payments, and other financial services.
- Quad/Graphics: Headquartered in Sussex, Quad/Graphics is a global provider of print and marketing solutions, offering services such as printing, packaging, and marketing campaigns.
- ManpowerGroup: Based in Milwaukee, ManpowerGroup is a global provider of workforce solutions, offering staffing and recruitment services, training and development, and other workforce solutions.
Overall, Wisconsin is home to a diverse range of large and innovative companies, reflecting the state’s strong economy and entrepreneurial spirit. These larger companies act as anchor clients for managed services providers. They can often be the major client which can make or break an MSP.
How many Small Businesses in Wisconsin
According to data from the U.S. Small Business Administration (SBA), as of 2021, there were approximately 442,956 small businesses in Wisconsin. Small businesses are defined as firms with fewer than 500 employees, and they account for the majority of businesses in the state. In fact, small businesses in Wisconsin employ nearly 1.2 million people, or about 48% of the private-sector workforce.
Small businesses in Wisconsin operate across a wide range of industries, including manufacturing, healthcare, retail, construction, and professional services. Many of these businesses are locally owned and operated, contributing to the economic vibrancy of communities across the state.
Wisconsin has a strong entrepreneurial spirit, with many resources available to support small businesses, including the Wisconsin Small Business Development Center (SBDC) network, SCORE, and the SBA’s local office. These organizations offer a range of services, including business planning assistance, access to financing, and training and development programs, to help small businesses start and grow.
Overall, small businesses are a critical component of Wisconsin’s economy, contributing to job creation, innovation, and economic growth across the state. These small businesses make up the backbone funding of managed services providers in Wisconsin.
Cost of Managed Services Providers in Wisconsin
The cost of managed services providers (MSPs) in Wisconsin can vary depending on a range of factors, including the size and complexity of your business, the level of services you require, and the specific MSP you choose to work with. However, here are some general guidelines for the cost of MSP services in Wisconsin:
- Hourly Rates: Some MSPs charge an hourly rate for their services, which can range from $125 to $325 per hour, depending on the level of expertise and experience required.
- Monthly Subscription: Many MSPs offer monthly subscription plans, which can range from $1,000 to $10,000 per month, depending on the size and complexity of your business and the level of services required.
- Per-User Pricing: Some MSPs charge a per-user fee, which can range from $75 to $150 per user, per month, depending on the level of services required.
It’s important to note that these prices are general guidelines and that the actual cost of MSP services in Wisconsin will depend on a range of factors specific to your business. When considering MSPs, it’s essential to evaluate the services they offer, their experience and expertise, and their reputation in the industry, in addition to cost, to ensure that you are getting the best value for your investment.